Director | Cinematographer | Editor

Modi 'Every Bite a Masterpiece'

Food, Product, Real People

Modi, a new breed of apple needed cut through in a market dominated by household names. I crafted a suite of content to create a feeling around the apple, giving audiences an understanding of what it stood for, defining its point of difference. We shot these spots over a day on one of the growers farms, producing online content and photography.

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